At this week’s meeting of the North End Chamber of Commerce, a new commercial was released promoting the North End and its local businesses. Spearheaded by President Donna Freni, the NECC partnered with Comcast TV to produce the commercial. NorthEndWaterfront.com contributed some footage too.
The 30-second spot shows various “This is my North End” scenes, ending with the new “Little Italy” theme currently being promoted by the NECC. The ad spot is being coordinated with matching taxi tops, window decals, trash can advertising and bumper stickers. The commercial will appear on Comcast TV, online and in local venues.