We received dozens of emails, calls and tweets about the new Pinkberry sign that went up this week at 283 – 285 Hanover Street. Some folks think it is not in keeping with the character of the North End. Others say it is the standard Pinkberry and leave it alone.
The City approved and both neighborhood groups (NEWNC and NEWRA) supported the zoning variances necessary for the frozen yogurt shop to open in the location formerly occupied by Varese Shoes and most recently Nahas Shoes. Signage was a topic at these neighborhood meetings. Although the sign is not “neon” it is questionable whether it meets the expectations set during the neighborhood process.
Some members of the Neighborhood Council have had discussions with the attorney representing the store indicating the sign may be slightly changed. Questions regarding the signage come soon after the windows of the Pinkberry shop were smashed in early July.
The Pinkberry store has become representative of the debate regarding franchise chains re-occupying local stores in the North End. Still to come is the changeover of the White Hen Pantry on Hanover Street to another 7-Eleven franchise in early 2014.
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