Video: April 1, 2013 NEWNC Meeting – Pinkberry Frozen Yogurt franchise request at 283-285 Hanover St.
The North End / Waterfront Neighborhood Council (NEWNC) voted 5-3 to support a Pinkberry Frozen Yogurt franchise location at 283-285 Hanover Street. The proposed North End location with 700 square feet was formerly Varese Shoes and most recently Nahas Shoes.
Focusing on their product as unique and healthy, West Coast frozen yogurt chain franchise owners, NE Frog Pond LLC, presented their zoning relief application at this week’s NEWNC meeting with Attorney Daniel Toscano. The zoning variance is to change the occupancy to allow 8 seats for a retail store, the Pinkberry frozen yogurt shop (with the existing apartments above) and a #36A take-out license. The requested license is for 12:00 am midnight closing on weekends and 11:00 pm weekdays.
Several abutters and neighborhood residents asked questions at the meeting. Supporters outnumbered those in opposition, although concerns were raised primarily about the cuing of customer lines on the sidewalk outside the store. The applicant said that 60% of its business typically comes between Friday night and Sunday afternoon.
The store will also offer a Greek breakfast yogurt with toppings and open at 9:00 am. The Pinkberry franchisee said they would will be willing to purchase a Big Belly trash receptacle for the sidewalk outside the store and plans to use simple signage (no neon) on an awning.
The Residents’ Association (NEWRA) previously also voted to support the request. Both groups are advisory and the final zoning relief decision will be made by the Zoning Board of Appeal. A ZBA hearing is scheduled for April 9, 2013 at City Hall, Room 801.