The North End is the “it” place. The latest evidence comes from Central Fiat of Norwood that has been airing this commercial with the new Fiat 500 rushing through the North End streets. The small car appears proportional with the streets although I’ve never seen cars move that fast around North End corners.
There are cameos from the guys at Boston Barber shop, religious ladies coming out of Mike’s Pastry, the tailor on Commercial Street, a girl in Boston Common Coffee and images of confused tourists.
Fiat is the Italian car company that owns Chrysler, Ferrari, Alfa Romeo and Maserati. The Fiat 500 is manufactured at a plant in Mexico.