Today, North End Community Health Center announced that it has changed its name to North End Waterfront Health in order to more accurately reflect its patient population.
“When the health center opened 40 years ago, most of its patients lived in the immediate North End area around our location on Hanover Street,” says Jim Luisi, executive director and CEO. “But over the years our user base has grown and just as many patients live on the Waterfront as live in the North End. The main purpose of this name change is to be more inclusive of those we serve.”
North End Waterfront Health, or NEW Health, unveiled its new name today during its 40th anniversary celebration. An updated sign will be installed this week, making the organization more visible to passersby.
“Another goal of this rebranding initiative is to reach out to community members who may not be aware of the services we provide,” Luisi says. “As a Massachusetts General Hospital affiliate, we offer a full range of primary care, pediatrics, behavioral health, dental, and vision services. We also operate a child day care center and an adult day center.”
The name change comes less than a month before the May 6 Taste of the North End, NEW Health’s annual fundraiser, which will take place at the DCR’s Steriti Memorial Rink on the Waterfront.
“What better way to celebrate the inclusion of the Waterfront area than hosting an event celebrating the neighborhood in a venue on Commercial Street with views of the harbor,” Luisi says.
Founded in 1971, North End Waterfront Health is the neighborhood’s leading source of comprehensive medical care for the whole family from infants to seniors. The organization became the first community health center in the state to receive Joint Commission accreditation and follows the highest patient care and safety standards. NEW Health welcomes all patients regardless of ability to pay.
View the Health & Fitness page for more information about NEW Health and other neighborhood healthcare providers.
