Marcal kicked off their Small Steps for Big Change Awards program that will honor hometown heroes. To kick-off the program, Marcal has identified five hometown heroes who embody the spirit of the Small Steps for Big Change Awards program to act as judges.
One of these heroes is Jose Duarte, chef and owner of Taranta in the North End. His green restaurant is focused on sustainability by regularly composting, using vegetable oil as a source of fuel and even ensuring the bathrooms use paper products made from 100% recycled paper. He’s been able to marry his passion for food and the environment through Taranta.
All the details of the program in the following press release:
80 PERCENT OF AMERICANS RESOLVE TO BE GREENER IN 2011
MARCAL SMALL STEPS CREATES AWARDS TO HONOR HOMETOWN GREEN HEROES; PLEDGES $10,000 TO ENVIRONMENTAL CHARITIES
Marcal® Small Steps® today announces the launch of its inaugural Small Steps for Big Change Awards which will honor hometown heroes who are making environmental differences in their communities simply by taking small steps. Through February 25, 2011, people can nominate themselves or a hero they know at www.marcalsmallsteps.com/heroes. Five winners will be announced in April in honor of Earth Month, receiving a total of $10,000 in donations to be made in their names to environmental charities.
“The Marcal Small Steps brand is based on the philosophy that small actions can make a big environmental impact. Even something as simple as purchasing household paper products from 100% recycled paper makes a difference,” said MJ Jolda, Senior Vice President of Marketing at Marcal Small Steps. “This campaign is about honoring the everyday environmental heroes that normally fly under the radar, but are actually making a big impact in their communities and beyond.”
As we usher in a new year, Americans are resolving to be more eco-friendly. According to a survey by Opinion Research, 80 percent of Americans are planning to be greener in 2011, taking the type of small steps this program celebrates. Sixty-seven percent say they want to recycle more, 56 percent want to use more green products such as recycled paper or natural cleaning solutions, and 51 percent plan on making their home more energy efficient.
Winners will be selected based on the creativity of their “small steps” for improving the environment, the impact of their actions and the ability to inspire other individuals to improve the environment. The prize structure follows:
- 1 GRAND PRIZE WINNER
- 1 FIRST PRIZE WINNER
- 1 SECOND PRIZE WINNER
- THIRD & FOURTH PRIZE WINNERS (1 each)
Additionally, each winner and the person who nominated them will receive Marcal Small Steps paper products.
To kick-off the awards program, Marcal has selected five hometown heroes who embody the spirit of the Small Steps for Big Change Awards to act as judges.
- José Duarte – Boston, MA
- Kathleen Margiotta – Morristown, NJ:
- Jennifer Newman – South Orange, NJ
- Allison Shaewitz – Chicago, IL
- Peter Stetson – Coventry, RI:
Each judge is profiled on the Small Steps for Big Change Awards site at http://www.marcalsmallsteps.com/heroes to help raise additional awareness for their good works.