In a trademark dispute, The Living Room at 101 Atlantic Avenue is suing the parent company of the W Hotels, as highlighted by Universal Hub. The new “W” in the Theater District is planning on opening a lobby bar also called “The Living Room.”
In the lawsuit document, the plaintiff states the proprietor, John Haulk, conceived of the idea of a bar and lounge themed as a homey living room atmosphere and has operated since 2002.
In an interview with the Boston Globe, the W Hotels manager describes their facility, “The living room, with the floor-to-ceiling windows, is going to attract people to look in. And people in are going to look out. It’s intentional with that translucent glass to bring whatever’s going on outside on that corner, at Stuart Street and Tremont, and bring it inside.