In response to community complaints, sign owner Clear Channel Outdoor replaced the “Truth = Peace” sign just one day after it went up. The original billboard referred to the FactCheckArmenia.com website that broadly denies the 1915-1923 Armenian Genocide. The billboard depicted hands with the flags of the Russia and Armenia (crossed fingers) and Turkey (peace sign).
The billboard now shows a message from a non-profit adoption organization that has previously been displayed on the site.
Located across from the Armemian Heritage Park on the Greenway, the advertising space is atop the former Bread + Butter cafe location at the intersection of Cross and Salem Streets.
The Armenian Heritage Park and its Abstract Sculpture honor the 1.5 million victims of the Armenian Genocide and celebrates the immigrant experience. The Armenian-American community funded the park’s creation and its maintenance on the Rose Kennedy Greenway. On Sunday April 10th, the Abstract Sculpture will be reconfigured in the morning before the Massachusetts Coalition to Save Darfur’s third annual Walk Against Genocide begins at the Holocaust Memorial and closes at Armenian Heritage Park. On Sunday, April 24, the Massachusetts Armenian Genocide Committee holds its annual commemoration event at the park (see photos from last year). Last week, Armenian President Serzh Sargsyan made his first visit to Boston with stops in the North End, including the Old North Church and the Armenian Heritage Park.