“Sandwich board signs are significant marketing tools for small and local businesses, which are a critical part of the economy in the City of Boston and which my Administration is strongly committed to supporting,” said Walsh in a memo to the City Council.
Businesses no longer need a city permit to place free-standing sandwich boards on public sidewalks. Existing regulations for sidewalks to be accessible for pedestrians will still apply.
Signs can be up to 24″ x 36″ in size and must have the phone number of the business. Displayed content is limited to goods for sale, excluding alcohol or tobacco (ed: what about Free Brady type signs?).
The City Council discussed restricting the total clutter of signs per building on busy main streets such as Newbury and Hanover. However, a proposed amendment for that failed. All City Councilors voted in favor of the ordinance, except Back Bay’s Councilor Zakim who proposed the aforementioned clutter amendment.