Boston City Council has voted to reinstate the sandwich board ordinance for one year, allowing all businesses to use free-standing signs on public walkways as long as they follow certain requirements.
This is an amended version of Mayor Walsh’s pilot program passed in 2015. Last August, the Council voted to reject the proposal to make permanent the regulations. However, after that vote Councilor Michelle Wu explained the Government Operations Committee would hold a working session to review the ordinance, as well as proposals from Councilor Zakim of the Back Bay to amend the regulations.
This new pilot program is a result of that working session. The requirements for the free-standing sign will be as follows:
- Cannot obstruct accessibility or interfere with public travel.
- Cannot be larger than 24″ x 36″.
- Cannot be attached to any structures or fixtures.
- Must be constructed of weather-resistant material.
- Must be maintained in good condition.
- Can only be placed on the public walkway during hours of operation of the business.
- Must identify the name, address and telephone number of the business and owner of the sign, if different.
- Must display content limited to the business’ goods or services for sale at the location of the sign.
- Cannot display advertisement of alcohol or tobacco products.