A representative for the sign company contracted by 7-Eleven presented the plan for signage on the new convenience store that will open in the former White Hen Pantry location at the corner of Hanover and North Bennet streets. The store at 340 Hanover Street is scheduled to open in the next few weeks with hours of 6:00 am to 11:00 pm. No alcohol license is currently being sought. The presentation was made at the December 12th meeting of the North End / Waterfront Residents’ Association (NEWRA).
The proposed signage was designed specifically for the North End building and is different than traditional 7-Eleven stores. A solid green background will have gold 7-Eleven lettering lit by external spotlights on the building above the windows. The signage package has been approved by the Boston Redevelopment Authority, subject to neighborhood input.
The representative said that the current illuminated hanging signs and tri-stripe decals on the windows will be removed.
It was noted that the Commercial Street 7-Eleven is expected to continue operating as a separate franchise. Residents requested that store also have matching signs to those proposed for the new store. It was also suggested that the new store lower the brightness of its in-store lighting.
The representative said the new store at 340 Hanover Street is expected to offer some fresh deli, Italian goods and other products typically not offered in a traditional 7-Eleven.
NEWRA did not take a vote on the issue. Instead, a sub-committee intends to draft a comment letter to the Boston Redevelopment Authority.