Forty-four years later, Prince Spaghetti is re-creating its famous “Anthony!” television commercial in the North End. This week, film crews showed up on Margaret Street, Sheafe Street and Cleveland Place to tape new scenes, captured below in photos by North End resident, Chuck Sether. At the bottom of this post, watch the original 1969 version featuring 12-year old Anthony Martignetti and Mary Fiumara as the mother yelling out the window. This time, the commercial film company brought in their own actors. Although the new commercial is using Sheafe Street as “Anthony’s home”, the original apartment building used was on the other side of Hanover Street at Powers Court.
Prince Macaroni Company started here in the Boston’s North End on Prince Street and had operations at the Prince Building on Atlantic Avenue. The “Anthony!” commercial ran for 13 years making it the longest running TV ad. It also brought Boston’s North End into homes across the nation. The commercial still hits a chord because it marks a time gone by when mother’s could yell out the window to find their kids. The ad spot is also used as a reference point for the beginnings of the generational shift in the neighborhood. Its huge exposure may have made the North End more attractive to outsiders that ultimately led to gentrification.
Photos by Chuck Sether.
Here is the original 1969 version: