The North End crew from Boston Barber & Tattoo Co. took on the notorious Connor McGregor as part of a recent promotional shoot in a Southie warehouse. McGregor just signed a new contract with Reebok and specifically asked for Boston Barber to come and cut his hair. The photo shoot was a cross promotion with Reebok and McGregor’s whiskey, Proper 12. Shown in the video and photos are BBTC owner Robert Dello Russo and barber Matthew Cappello.

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Photos courtesy of Boston Barber & Tattoo Co.

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