Italian Culture Represented in North End’s Snapchat Geofilter

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A screenshot of the North End Geofilter from the Snapchat smartphone app for iPhone.

The North End of Boston recently got a Geofilter of its own on Snapchat, the popular iPhone and Android app that allows users to capture videos and pictures that self destruct a few seconds after being viewed. The Geofilters are custom tailored to the geographical location and the “identity” of the location where the photo (snapchat) is taken, allowing special overlays for snaps that can only be accessed in certain locations. The North End’s Geofilter shows the culture of the neighborhood, displaying the Italian flag along with “The North End” and “BOSTON, MASS.”

When it comes to Snapchat, in addition to the videos and pictures self destructing a few seconds after being viewed, the videos and photos can only be viewed once and can only be seen for a duration between 1 and 10 seconds. Within the past several months, the app launched Geofilters, soaring the popularity of the app to the point where there are nearly 100 million daily active users on snapchat across the world, and 2 billion videos are viewed on snapchat everyday. The app is now used by over 60% of smartphone users aged 13 to 34 years old.

The video below shows the basic concept of Snapchat: