Community Sports

GEICO and Good Sports Team Up For The North End Athletic Association

News from GEICO and Good Sports announcing $13,000 in donated sports equipment and apparel to local youth through the North End Athletic Association:

GEICO and Good Sports presented new baseball, basketball, soccer, and hockey equipment to the North End Athletic Association, a youth program focused on getting children of the North End active in a variety of sports throughout the year.

A community partnership between Good Sports, a local nonprofit that provides sporting goods to young athletes, and insurance provider GEICO has helped bring over $130,000 in new equipment and resources to youth sports organizations in Massachusetts for the past five years.

“We’re very pleased to be involved with Good Sports in order to provide the teams at North End Athletic Association with this equipment,” said Rick Hoagland, GEICO regional vice president. “We know the importance youth athletics plays in a well-rounded education. It encourages teamwork and helps students make healthy lifestyle choices. It brings out all their leadership abilities too.”

“Thanks to the generous donation from Good Sports and GEICO, the NEAA will be able to maintain top quality programs and a most affordable fee to our youth” stated NEAA Coordinator John Romano. “This amazing donation will provide our program participants the best of the best and allow everyone to participate.”

This donation will help support over 400 youth as they continue to participate in youth sports – ensuring that they are living healthy, active lifestyles and staying away from negative influences. The North End Athletic Association has been in existence since the 1960’s, providing generations of Boston residents with low-cost access to athletics and exercise throughout the year.