After 3 years on Hanover Street in Boston’s North End, Pinkberry has closed its doors. The frozen yogurt shop never seemed to gain traction on a street where gelato, cannoli and cappuccino reign supreme.
As a franchise chain capitalizing on the popularity of “fro-yo,” Pinkberry’s debut and its signage were met with mixed reactions at the location in the heart of Boston’s “Little Italy.” Perhaps related to the controversy, the stores windows were smashed shortly before opening. However, both neighborhood groups, NEWRA and NEWNC, ultimately voted in favor of the shop with some welcoming a business other than another restaurant or bar.
Before Pinkberry, the location at 283-285 Hanover St. was formerly Varese Shoes and then Nahas Shoes. We have not heard any word regarding a future tenant at the location.